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Air Transport Observer Ad Size
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Ninth Edition 2001.
Publication Trim Size: 7 3/4" x 10 1/2"; 197mm x 267mm
Important: Vital advertising matter must be kept 1/2" (13mm) from the publication trim edge in saddle-stitched issues and 1/2" (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in any dimension are considered oversized.
Specifications for Non-Bleed
| Space Unit |
Vertical Width X Depth |
Horizontal Width X Depth |
| 1 pg. |
7" x 9 3/4"
178mm x 248mm |
— |
| 2/3 pg. |
4 9/16" x 9 3/4"
116mm x 248mm |
— |
| 1/2 pg.* |
4 9/16" x 7 1/4"
116mm x 184mm |
7" x 4 3/4"
178mm x 121mm |
| 1/3 pg. |
2 3/16" x 9 3/4"
55mm x 248mm |
4 9/16" x 4 3/4"
116mm x 121mm |
| 1/4 pg.** |
3 3/8" x 4 3/4"
86mm x 121mm |
— |
| 1/6 pg. |
2 3/16" x 4 3/4"
55mm x 121mm |
4 9/16" x 2 1/4"
116mm x 57mm |
| 1/9 pg.* |
2 1/8" x 3"
54mm x 76mm |
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*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
**Aerospace Products & Services (AP&S) only.
| Specifications |
Width X Depth |
| 1 Page Bleed |
8" x 10 3/4"
203mm x 273mm |
| 1 Page Non-Bleed |
6 11/16" x 9 7/16"
170mm x 240mm |
| 2 Page Spread Trim |
15 1/2" x 10 1/2"
394mm x 267mm |
| 2 Spread Bleed* |
15 3/4" x 10 3/4"
400mm x 273mm |
| 2/3 Page (Vertical) |
4 7/16" x 9 7 /16"
112mm x 240mm |
| 1/2 Page (Vertical) |
3 3 /8" x 9 7/16"
85mm x 240mm |
| 1/2 Page (Horizontal) |
6 11/16" x 4 1/2"
170mm x 114mm |
| 1/3 Page (Vertical) |
2 1/8" x 9 7/16"
54mm x 240mm |
| 1/3 Page (Horizontal) |
4 7/16" x 4 1/2"
112mm x 114mm |
| 1/4 Page (Vertical) |
3 3/8" x 4 1/2"
85mm x 114mm |
| 1/4 Page (Horizontal) |
6 11/16" x 2 1/8"
170mm x 54mm |
| 1/6 Page (Vertical) |
2 1/8" x 4 1/2"
54mm x 114mm |
All live copy and/or illustrations must be at least 1/2" (13mm) from any trim or binding edge.
* Spread Bleed = 1/8" (3mm) on all outside edges of publication trim.
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Width of Column: 2 3/16"; 55mm
Depth of Column: 9 3/4"; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: Up to 133-line screen
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid. Sum percentage of tone values in four-color printing must not exceed 300%.
Contact Us
Production:
Aviation Week & Space Technology
Two Penn Plaza- 25th Floor New York, NY 10121-2298
Tel: 212-904-3489
Fax: 212-904-2930
e-mail: laura_hoffman@aviationweek.com
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