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AviationWeek.com Supported Banner Formats
| Format |
Requirements |
| .gif or animated .gif |
File size must be under 60 K
Provide click-through URL |
| Third party ad server |
We can deliver most third party tags. NOTE: some third party tags do not have modifications to track click-throughs. Please check before hand if your third party server is not listed below. Here are examples of ad server tags that can be modified:
- Atlas DMT
- Avenuea Bluestreak
- DoubleClick
- Google
- Interpolls
- Mediaplex
- OAS JX Tag
- Poindexter
- Valueclick
- Provide Simple Redirect or Iframe/Javascript ad tags from third party server
- Provide click-through URL
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Rich Media
NOTE: If submitting Flash banner, please pay special attention to changing the clickTAG. In the Action window you will see:
On (release)
{ getURL(http://www.clickthrough.com); }
change it to:
on (release)
{
getURL(clickTAG);
}
Also note: we do not use “quotes”
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We can deliver many types of Rich Media Banners. Here are examples:
- Ad4Ever
- Adinterax
- CheckM8
- Enliven
- Eyeblaster
- Eyewonder
- Kaon
- Klipmart
- Pointroll
- (Shockwave) Flash
- Shoshkeles
- TangoZebra
- Unicast
- Vendaria
- Viewpoint
The most popular Rich Media format is (Shockwave) Flash. Please provide ALL of the following for Flash creative:
- .fla file — all fonts to be converted to vectors
- .swf file — able to be displayed without Flash support, file size under 40K
- Provide click-through URL
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| Audio |
Audio clips embedded in the banners to be user initiated by a click. The audio clip can only play one time per click, with no looping. |
CONTACT/INSTRUCTIONS
Send creative and insertion orders to Michael Johnson at: michael_johnson@aviationweek.com
For additional questions, contact:
Michael Johnson
Manager, Web Production Technical Support & Electronic Content
AVIATION WEEK
Tel: 202.383.2400
Fax: 202.383.2442
michael_johnson@aviationweek.com
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