Ad Size
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Ninth Edition 2001.
Publication Trim Size: 7 3/4" x 10 1/2"; 197mm x 267mm
Important: Vital advertising matter must be kept 1/2" (13mm) from the publication trim edge in saddle-stitched issues and 1/2" (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in any dimension are considered oversized.
Specifications for Non-Bleed
| Space Unit |
Vertical Width X Depth |
Horizontal Width X Depth |
| 1 pg. |
7" x 9 3/4"
178mm x 248mm |
— |
| 2/3 pg. |
4 9/16" x 9 3/4"
116mm x 248mm |
— |
| 1/2 pg.* |
4 9/16" x 7 1/4"
116mm x 184mm |
7" x 4 3/4"
178mm x 121mm |
| 1/3 pg. |
2 3/16" x 9 3/4"
55mm x 248mm |
4 9/16" x 4 3/4"
116mm x 121mm |
| 1/4 pg.** |
3 3/8" x 4 3/4"
86mm x 121mm |
— |
| 1/6 pg. |
2 3/16" x 4 3/4"
55mm x 121mm |
4 9/16" x 2 1/4"
116mm x 57mm |
| 1/9 pg.* |
2 1/8" x 3"
54mm x 76mm |
— |
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
**Aerospace Products & Services (AP&S) only.
| Specifications for Bleed |
Width X Depth |
| Single-page bleed |
8" x 10 3/4"
203mm x 273mm |
| Spread bleed |
15 3/4" x 10 3/4"
400mm x 273mm |
| 2/3-page bleed |
5 1/16" x 10 3/4"
128mm x 273mm |
| Gutter-bleed spread (each page) |
7 3/8" x 9 3/4"
187mm x 248mm |
Width of Column: 2 3/16"; 55mm
Depth of Column: 9 3/4"; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: 120-line screen for B&W; 133-line screen for four-color.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid. Sum percentage of tone values in four-color printing must not exceed 300%.
Contact Us
Production:
Aviation Week & Space Technology
Two Penn Plaza- 25th Floor New York, NY 10121-2298
Tel: 212-904-3489
Fax: 212-904-2930
e-mail: laura_hoffman@aviationweek.com
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