Demographics

O&M readers are leaders

• 77.8% of O&M readers surveyed recommend, specify/select, purchase and/or approve products and/or services related to aviation maintenance, repair and/or overhaul.
• Of this percentage, 85.7% have global purchasing authority, meaning their purchasing decisions impact both domestic and international business.

Source: Harvey Research Study, conducted July 2006

O&M readers take action
91% of all respondents reported having taken one or more of the actions listed below as a result of advertisements and/or articles in O&M.

Bought products or services advertised 24%
Recommended the purchase of these products 29%
Referred an ad/article to a colleague 50%
Discussed an ad/article with a colleague 57%
Requested additional information from a company, sales representative or distributor 22%
Utilized Reader Service Program to request further information 14%
Visited advertiser’s website 52%

Source: Harvey Ad-Q Study March 2008