The McGraw-Hill Companies
World Aviation Directory General Advertising Rates 2008
Standard Rates
  Two Consecutive Editions (Per Edition) One Edition
BLACK & WHITE (ROP)
1 Page $8,445 $8,955
3/4 Page $7,030 $7,445
1/2 Page $5,190 $5,505
1/4 Page $4,150 $4,400
1/8 Page $3,015 $3,210
1" Strip $2,330 $2,420
Multiple 3/4" Strips
3 to 10 (each stip) $1,395 $1,490
10 or more (each strip) $975 $1,025
Two Consecutive Editions (Per Edition) B&W 2-C 4-C
INSERTS - COATED STOCK
1 Page $8,635 $9,210 $9,795
Consecutive Pages Only
Four Pages $17,915 $18,375 $20,965
One Edition
1 Page $9,640 $10,285 $10,925
Consecutive Pages Only
Four Pages $20,015 $20,545 $23,390
TAB DIVIDERS
One Side $11,980 $12,415 $12,850
Two Sides $17,360 $18,065 $18,770
One Edition
One Divider $13,365 $13,850 $14,345
Two Sides $19,370 $20,165 $20,945
  Two Consecutive Editions (Per Edition) One Edition
COVERS
Front Cover
Gatefold $29,520 $31,290
Single $19,940 $20,990
Inside Front Cover
Gatefold $12,760 $13,525
Single $8,630 $9,160
Inside Front Cover Spread
Gatefold $19,130 $20,635
Single $15,000 $16,260
Inside Back Cover
  $13,005 $13,790
Back Cover
  $18,835 $19,975
OTHER SPECIAL POSITIONS
Spines $16,865 $17,880
Stamps
Bottom Edge $9,605 $10,495
Top Edge $8,770 $9,300
  B&W 2-C 4-C
SPECIAL REPORTS
Two Consecutive Editions (Per Edition)
1 Page $9,870 $10,995 $12,100
2/3 Page $7,405 $8,265 $9,090
1/2 Page $5,930 $6,605 $7,280
1/3 Page $4,455 $4,960 $5,475
2 Page Spread (each page) $8,930 $10,105 $11,190
One Edition
1 Page $10,460 $11,660 $12,825
2/3 Page $7,850 $8,760 $9,635
1/2 Page $6,280 $7,000 $7,720
1/3 Page $4,730 $5,260 $5,800
2 Page Spread (each page) $0 $0 $11,865
  Two Consecutive Editions (Per Edition) One Edition
PAID LISTING OPTIONS
Company Logo $1,240 $1,320
Combination Bold Face $500 $595
Bold Face Directory $450 $500
Bold Face Buyer's Guide $450 $500